Anyone who is well aware of the Facts of SEO (Search Engine Optimization) will know what dynamic changes it can bring to the time. A lot of people think that content strategy is used by business owners to generate millions of page views. Well, it is more than that. Content Marketing is to create engaging contents that people love to read and hence share, resulting in boosting the website’s online exposure.
It is a handy way to generate leads and traffic for your website. This is the reason why approx 89% of marketers are indulging in this strategy in their organization. All discussed yet is to create valuable and informative content that attract readers. But the question that pops up in mind is how to achieve that?
We are going to discuss;
Some of the ways for creating high- quality content to generate great leads for your business.
1). Proper Market Research:
To know your market segment before starting a content marketing campaign to generate leads is a must. You cannot sell to everyone out there. You need to see the target audience first to promote your content to them.
2). To the point Content Ideas:
The best content ideas are the one which contains the answers to all the problems that your targeted audience might be suffering from. It’s useless if you start writing on anything. Create contents that solve your reader’s questions.
3). Bring On SEO Optimized Post:
Creating engaging contents is not an easy task. This is the reason why about 43% of B2B marketers find it quite tricky and hence struggle with the content writing process. We know, as a new bee it would take time, and its okay but make sure at the end of the day, you come up with the best SEO optimized post for your targeted audience.
4). Publish Contents:
Once you have finished your writing, it’s time to publish them. Try to maintain the blog frequently than once q week. It is a vital part as Content Marketing Institute research survey revealed that the successful 48% B2B marketers publish their contents and maintain the blog more than once in a week.
5). Retarget your Readers:
Retargeting your visitors involves the process of committing those people who visit your website but do not convert. In this case, you can create ads that will follow the readers whenever they will visit your site.
6). Track your Progress:
You can track your results to know if your content marketing efforts are generating leads or not? To achieve this, you need to measure social sharing, email forwards, upsells, customer lifetime value, cross-sells and free content downloads (ebooks, reports).
Why Is Content considered as King in Content Marketing Strategy?
These are some of the few important points that make Content- “King”. Let’s discuss them in detail:
1). Content introduces you as an expert to your Target Audience:
If you are into a business, no matter whether it’s a startup, you prefer to write about that topic which your business makes the deal. This topic is your industry, and thus people would follow you up as the industry expertise.
2). Content Earns link from other reputed Website:
As we know Links are key SEO ranking factors. Content not only helps in bringing more traffic but also more links to your site.
3). Content can be shared on Social Media too:
Social media is the most popular platform to uplift your business. Everyone uses social media now a day. You can share the contents of your blog on your various social media accounts such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram, and Tumblr.
4). Content makes you Rank High:
Do you know, the world’s biggest search engine, Google gets more than 1 trillion queries every year from users all over the world. Creating engaging contents and maintaining blogs is an effective way to reach out to these potential audiences.
How the role of Sponsored Articles helps in improving Ranks?
As mentioned above, Content Marketing helps in gathering valuable link backs from high authority sources and hence builds a strong link profile of your website. This is not achievable without great quality content. The final result after sponsoring articles on portals depends on these various factors:
Other Advantages of Content Marketing:
Content Marketing is used by businesses in order to achieve these advantages:
Content Marketing is an excellent way to boost traffic on the website. Brands build trust and credibility with the customers by sharing high quality and informative piece of writing to them.
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