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SEO is search engine optimisation means optimising website so they can rank well in search engines such as Google. Organising your content for SEO is not as simple as it was a few years ago. As Google expands and becomes more complex by the day, the ways people are optimising their SEO content is becoming more convoluted. This article explains the whole process of SEO and how it works. 

Managing keywords and writing content for a specific group would have cut it a few years ago, but Google has now grown to account for the tricks of people and has made it a bit more challenging for those who truly want to be seen. Content is one of the most important parts of the whole process. So, how can you write content for a SEO? Here are ten ways to improve your page ranking through creating relevant content and implementing effective tactics.


1. Optimise for instant loading


Offering viewers a stress-free browsing experience while tempting them with fast-loading pages with a clean layout through pre-cached content is an effective way for sites to register new visitors. These instant-loading tools are generally implemented by news sites, with eBay being one of the first non-news sites to be optimised for Google AMP. Utilising this accessible instant-loading feature is a quick way to add a surge of instant traffic while keeping UX (User experience design) in mind.


Make sure your content is formatted in a way that will allow it to be instantly loaded. Organising your content in a simple layout should quell any issues you may have with trying to instantly load it.


2. Heading tags


As per a survey by SEO blogs, Google rewards websites for good UX, so it is important to present your content in a simple and easily digestible format. Not only that, but Google will also boost a site’s ranking based on the UX that it experiences while indexing. It is important to use relevant, natural and seamless headers to help Google understand the most important points of your content.

Google isn’t easily fooled, so don’t try to trick it by overusing H1 tags, as Google already uses an algorithm that accounts for abusers, so try to stick to one per page. The more succinct your content and header are, the more likely it is that Google will consider that content as satisfying to your users’ intent, which again improves your ranking.


3. Refine your robot text


AS per SEO Sydney company based in Sydney, providing a straightforward robots.txt file for Google’s spiders will assist Google with crawling procedures. Be wary of unblocking everything as bots and spam can hit your page which can negatively influence your analytics, or kick off CPU-heavy processes.


In this day and age, people are more susceptible than ever of being hit with spam and bots, with even non-professional internet surfers spamming sites just for the fun of it. Before doing anything involving modifying your website, be sure to secure and backup your content and regularly update your security measures.


4. Open graphs


If you’re a regular social media user, you would be quite accustomed to seeing a myriad of articles and affiliated posts from various websites on your feed talking about a range of issues, especially if you are friends with people who are particularly passionate about certain topics. The protocol that formats these articles/posts you see along your feed is called Open Graph. The majority of mainstream social media sites use them, including Facebook, Twitter, and Tumblr, in which these pieces of shared content can increase your site’s performance.


There are two main ways Open Graph formatting can benefit your website:


  1. It will increase your ranking.
  2. The format the content is transferred to is often intuitive and easy to navigate.


5. Update your plugins and site


Keeping up-to-date with the latest digital products while keeping your content and website fresh is another great way to slightly increase your performance and SEO. Whether you’re changing your site’s display, navigation, or speed, these small changes can influence Google to slightly boost your website’s ranking when it is taking everything into consideration.


6. Diversify your keywords


Being smart with your keywords can be a great way to optimise your SEO content, as the most important keywords should be at the beginning of your content. Variation with keywords is vital as using the same word repetitively can make your content feel boring, so be sure not to use a keyword more than three times, especially if your content is short.


Google will value your content more than other posts when there are more varied keywords placed in strategic places within your content. With this said, be careful to make sure your content is easy to read, relevant and linear. Writing for your audience should be your main priority, not Google, but if you can meet the two halfway, you can expect better SEO results.


7. Use Trackers


Trackers are a useful tool that allows you to see what keywords other industry members are using and which keywords will benefit your website the most. SEO tools, such as data trackers, are important tools that can help you gauge performance and impact, as well as keyword performance, social media impact, website/brand mentions and the performance of inbound links.


8. Learn Algorithms


Understanding current algorithms is crucial if you want to create content that is going to generate better SEO numbers. Like Google, algorithms are always changing with other major sources of information, in which learning these algorithms is becoming increasingly necessary in this digital age.


Whenever Google or other major entities announce changes to SEO or performance algorithms, be sure to study them and adapt your content accordingly to maximise results.


9. Make your content shareable


Shareable content is a great way to have your readers spread content for you, attracting more members that will help spread your content to new consumers within new websites. While attracting new viewers, shareable content allows new audiences to view your content which in turn increases the amount of visitors to your website.


10. Be Patient


Those implementing tools and methods to increase their SEO will not see immediate results, as it takes some time for content to cycle through search engines and social media networks. On average, those committed to generating content for SEO purposes will have to wait around one month to see results, with major results developing around six months.


It is important to constantly seek out new methods that will help your content stand out among the rest and be recognised by Google as salient. Keeping user experience in mind while adapting your content for easy readability and simple formatting is a good start.

If you think it is not something you can do it yourself then it's always better to go for someone offering professional SEO services

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Comment by Hazel Owen on August 3, 2016 at 11:47

Really enjoyed your post Kate - thank you. My understanding of SEO was...a little out of date :D Naively I hadn't realised that it had become so refined, sophisticated, and targeted.

Your post helped update some of my understandings, and has given me heaps of ideas to implement in this online community. It was good to have a range of ideas (e.g. ensuring that the pages load quickly, and using header tags - was aware of the first in connection with SEO, but not really about the second!). I think it is also the motivation I need to go and get my head around algorithms.

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